"Culture jamming"

Venant d'un dénommé Maurice Cardinal en réponse à l'article News Media, Defanged d'un ancien "mudracker" politicien réincarné appelé Rafe Mair (Rafe a ni plus ni moins envoyé la commission Gomery chier quand ils sont venus pour les table-rondes à Vancouver):

Citation :

Culture jamming is the new mantra.

Exponential change is upon us.

Mainstream news media is in a coma and on life support. Mass news media was fractured beyond repair years ago. Craigslist recently put the biggest nail in the coffin, but it is up to you to seal it shut.

Simply complaining about mainstream news media is a colossal waste of time. Spend more time doing and less talking and you will be part of the solution. Your actions have to be governed not by what you know, but by what you do. Make new rules.

Targeting staff of news media companies is the new communication strategy. It worked for Washington politicians over the last two elections, and it works for industry and social commentary too. Can you imagine what will happen if you replicate their tactics and use it for something good?

If you don't like what mainstream news media is saying, target your own market online and "fix it." All you have to do is expose how they operate and let the public figure it out themselves.

If the public you target is too stupid to figure it out, find a smarter public. There is no benefit in trying to convert the hopeless, but I can assure you there are more smart people out there than you can imagine. Unfortunately they are hard to find because they are tired of being manipulated by mainstream news media, and unlike many people who comment here, they have become complacent and apathetic.

However, if you reach them, they will respond.

Also, do not allow members of mainstream news media to operate in a vacuum. Let them know that you are dissatisfied by making sure you share with "all of them" what "some" of their less ethical colleagues and bosses are doing.

Do not play by their rules. Make new rules. If you do not like what your local mainstream news media publishes or produces don't stupidly fall into the trap of complaining to them through channels they set up, i.e. "Letter to the Editor," instead, track down email addresses to everyone in their organization (they are listed online in public areas made available by the news companies in question) and let everyone in the entire organization know that you are not happy. It's not spam if they put their addresses online and invite the public to use them. News media companies invite communication from you, so take them up on it. If they don't like your message then they can remove themselves from the online network -- their loss.

If you take the time to assemble an "inside mainstream news media email list" share it with people who share your perspective. Make sure that even the junior staff in the "subscription department" knows that you know what is going on. Send the same message to sales and account managers responsible for selling advertising, and also make sure they know you are copying your friends and colleagues. They will get the message faster than you can imagine.

Send your message to every journalist or producer in the organization you can find, whether they are connected to the story or not. Let them talk about your message at lunch or over the water cooler. The point is to get them talking amongst themselves. Many people do not realize that journalists today operate in a secular world -- they work from home and do not have access to the in-house rumour mill. Fill the gap.

Remind them that "you" are the customer, and it is not, as they foolishly think, their advertisers.

One last comment, do it often and keep doing it until you notice a change, then do it some more.

Cheers,
Maurice Cardinal
Editor OlyBLOG.com

P.S. If you want to start today to make a change, email a link and a line or two of this Tyee article to every person you can track down at your favorite local mainstream news agency, and do not forget to send it to the subscription department as well as the owner of the company.

J'ai invité Maurice à visiter le Canard question de voir s'il y avait toujours une flamme franco qui l'animait ainsi.

Le moindre que je peux dire est qu'il a du guts le monsieur et de la détermination.

Merci pour la niouze gaulois